
Professional Sales Manager Course (In-person - Online)
The Professional Comprehensive Sales Manager course addresses the unique challenges faced by sales managers in organizations. These skills prepare you in four key areas of sales management, including sales team planning, sales team organization, sales team leadership, and sales team performance management.
Audience of the Professional Sales Manager Course
The audience of the Professional Sales Manager course at Mahan are experienced managers seeking to grow and strengthen their managerial skills. If you belong to one of these groups, don’t miss this opportunity.
- Sales Supervisors
- Entrepreneurs and Small Business Owners
- Sales Deputies
- CEOs concerned with building or improving the sales team
- Sales Managers
- Professionals interested in Professional Sales Management
Benefits of the Professional Sales Manager Course
The benefits of the Professional Sales Manager course include:
- Using this course, business managers can identify their market and customer needs and plan effective strategies accordingly.
- Optimizing sales processes that significantly improve customer experience through customer relationship management (CRM) and sales engineering. Additionally, focusing on communication skills and negotiation techniques helps managers establish effective and strong relationships with customers.
- With the expansion of technology, many changes have occurred, and this course helps managers grow their personal knowledge and skills to create sustainable value and competitive advantage for their organizations.
- This course provides an opportunity for managers to become influential leaders in the sales field and create real value within their organizations.
Learning Objectives of the Course
- Leadership with Ethical Perspective and Social Responsibility:
All sales managers and business owners learn how to lead their sales teams with a results-oriented approach and guide them toward the best possible outcomes.
- Commitment to Core Values (Etiquette and Netiquette):
By applying practical skills and implementing effective sales strategies, sales managers and business owners can gain a broader understanding of their customers’ needs.
- Enhancement of Innovation Skills and Problem-Solving Ability:
Supervisors and sales deputies can become more aware of market challenges and complex sales issues to achieve better results and generate innovative and creative solutions.
Introduction to the Professional Sales Manager Course and Its Syllabi
The instructors listed are only some of the professors participating in the Professional Sales Manager course.
- درک محیط درونی و بیرونی سازمان
- درک نیاز,ترجیح وتمایلات مشتریان و تحلیل رفتار خرید انها
- درک ویژگی های محصولات و خدمات
- توانایی طراحی وپیاده سازی نقشه سفر مشتری
- طراحی و تدوین قیف فروش در حوزه جذب ، حفظ و ارتقا مشتری
- استفاده از مدل ها برای پیش بینی فروش
- هدف گذاری فروش برمبنای مدل های هدف گذاری
- تنظیم و تحلیل بودجه فروش و ریسک آن جهت تحقق اهداف سازمان
- اجرا و عملیاتی سازی استراتژی ها؛ تاکتیک ها ،تکینک های فروش جهت تحقق اهداف فروش
- درک استراتژی های کسب و کار
- پیاده سازی استراتژی های فروش بر مبنای استراتژی های کسب و کار
- کنترل استراتژی فروش در راستای استراتژی کسب و کار
- بخش بندی مشتریان باتوجه به پرسونای مشتریان
- شناسایی نیازها، انتظارات و تمایلات وترجیحات ذی نفعان
- درک پیش نیاز ها و موانع پیاده سازی مدیریت ارتباط با مشتریان
- ایجاد تعاملات لازم با مشتریان
- مدیریت اعتراض مشتریان درسیستم فروش
- تعیین موازین مشتری مداری
- طراحی و تدوین شرح شغل و شرایط احراز شغل فروشندگان
- طراحی و تدوین فرایند برنامه ریزی منابع انسانی در فروش
- طراحی و تدوین فرایند جذب ، گزینش و استخدام نیروی فروش
- آموزش و پیاده سازی فرایند جامعه پذیری در سازمان
- طراحی و ایجاد گزارش های مدیریتی فروش
- طراحی و ایجاد داشبوردهای عملکرد
- طراحی شاخص های کلیدی عملکرد فروش در قالب داشبورد مدیریتی
- شناسایی تیپ شخصیتی افراد با مدل های تحلیل اقتصاد رفتاری و روانشناسی صنعتی
- اطمینان از وجود یک جریان موثر اطلاعات از نظر آگاهی
- یافتن راه حل هایی برای به حداکثر رساندن احتمال پذیرش در افرادبا مدل های ایجاد ارتباط موثر
- بکارگیری زبان بدن در مذاکرات و ارتباط با کارکنان
- تسلط و بکارگیری اصول و تکنیک های مذاکره فروش
- آگاهی از ویژگی های یک مذاکره کننده موفق و شناخت دام ها و ترفندهای مذاکره
- شناسایی و رعایت مسائل اخلاقی مذاکرات
- شناسایی و بکارگیری سبک رهبری مناسب با موقعیت
- توانایی تیم سازی در واحد فروش سازمان
- تقویت فرهنگ کار تیمی در تیم فروش
- شناسایی و حل تعارضات تیم فروش
- تجزیه و تحلیل شکاف بین مهارتهای موجود و مهارتهای مطلوب
- بهره گیری از تکنیک کوچینگ برای توانمند سازی تیم فروش
- طراحی آموزش های لازم جهت توانمند سازی تیم فروش
- طراحی پورسانت تیم فروش
Minimum Requirements for Enrollment in the Professional Sales Manager Course
- Holding a high school diploma
- Having at least one year of experience in sales
- Passing the course entrance interview
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Instructors of the Professional Sales Manager Course
Importance of the Professional Sales Manager Course
Sales managers must learn how to create a sales team culture where success is facilitated and expected. They need training on how to hold others accountable, foster open communication, follow strong hiring processes, and invest in personal and team development. Participants will gain better abilities to transform the organization’s vision into a meaningful vision for the sales team and themselves, along with a deeper understanding of how to manage and coach salespeople with varying motivation, experience, skills, and success levels. You will learn how to better facilitate information transfer and interpretation, best coaching practices, metrics tracking, and forecasting.
Definition of Sales Management Course
The sales management course is an educational program that teaches learners the skills, principles, and strategies required to manage and improve the sales department in an organization or business. The course focuses on topics such as effective sales techniques, customer relationships, sales data analysis, strategic sales planning, and sales team management.
Participants learn how to set sales goals, identify and meet customer needs, and improve sales performance using sound management principles. Additionally, the course helps learners develop leadership and communication skills vital for managing sales teams and creating a positive and motivating work environment.
Sales Management Training
Sales management training focuses on enhancing and improving the key skills of sales managers. This training includes sales strategies, customer relationship management, sales data analysis, and effective communication skills.
In the business environment, having a skilled and experienced sales team that can effectively communicate with customers and understand their needs is crucial. Sales management training helps individuals in these teams optimize their sales strategies and improve efficiency to achieve sales goals.
The need for sales management training arises from the constantly changing business environment and markets facing new challenges. Managers and sales teams must stay updated with the latest trends, technologies, and sales techniques to succeed in this dynamic environment. Studying the Comprehensive Sales Management Guide is a good step to start this journey.
Online Professional Sales Manager Course
The online professional sales manager course is designed to equip individuals with the skills, strategies, and knowledge required to excel in sales leadership roles. The course covers a wide range of topics from fundamental sales principles to advanced management techniques, all aimed at enhancing a sales manager’s success. The course syllabus is developed using practical, skill-based teaching methodologies aligned with Bloom’s taxonomy learning levels.
Participants learn how to analyze market trends, segment customers, and tailor sales approaches for different customer groups. The course covers sales psychology and equips sales managers to connect with customers on a deeper level, improving customer relationships and loyalty.
This comprehensive online course is tailored for current sales managers, senior sales professionals, senior and middle managers in businesses who seek the skills, strategies, and insights needed to lead successful sales teams in today’s dynamic market environment. The online format allows learners to study at their own pace and schedule, making it a flexible option for those looking to advance their sales leadership capabilities.
Best Sales Management Course
Marketing and sales have increasingly become both an art and a science, making the choice of the best sales management course an important step in professional development. The best course aligns individual capabilities with the changing demands of the market while enhancing communication, analytical, and strategic skills.
Such a course should cover core areas of sales management including strategic planning, sales leadership, customer relationship management, negotiation techniques, and data utilization for process optimization. The best sales management courses go beyond purely academic training, incorporating real case studies and practical project implementation.