Professional CEO Course (In-Person & Online)
The comprehensive Mahan Professional CEO course is one of the most practical and specialized programs designed in the field of organizational executive management. This course, with an effective approach, aims to transform the role of the CEO in leading the organization. Focusing mainly on the experiences and familiarities of CEOs with their key responsibilities and primary roles, it helps them create coordination and synergy with other managers, and adopt effective strategies and directions to lead their organizations. The ultimate goal of this educational program is to strengthen managers’ abilities in enhancing teamwork and achieving long-term strategic objectives.
Goals of the Mahan CEO Program
Leadership
Changing CEOs’ mindset about team leadership and organizational management
Practical Knowledge
Strengthening a practical approach to management and strategy concepts and improving the impact of decisions
Innovation
Developing a creative mindset and flexibility in facing organizational challenges and issues
Ethics and Social Responsibility
Enhancing awareness of ethical principles and commitment to transparency and social responsibilities within the organization
Target Audience of the Professional CEO Course
The audience of the Mahan Professional CEO course includes business owners and specialists seeking to grow and strengthen their managerial skills. If you belong to one of these groups, don’t miss this opportunity.
- Entrepreneurs and Business Founders
- Board Members
- Aspiring top-level executives and leadership enthusiasts
- Chief Executive Officers (CEOs)
Benefits of the Professional CEO Course
The benefits of the Professional CEO course include the following:
- Development of educational content aligned with the needs of CEOs in organizations and businesses
- Access to experienced and top-tier professors and mentors in Iran
- Networking opportunities and learning from the experiences of CEOs
- Shifting management perspectives specifically for CEOs through organizational process standardization
- Utilization of practical skill-based teaching methodologies aligned with Bloom’s taxonomy levels
- Designing the learning journey in accordance with global standards
- Membership in a community of over 18,000 business managers and expansion of managerial networking
- Access to the services of the club affiliated with the program
Course Profile: CEO Program
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- Course language: Persian (Farsi)
- Course delivery method: Both in-person and online
- Course hosting center: Mahan Business School
- Course type: Part-time
- Duration of in-person course: 6 to 7 months
- Duration of online course: 8 to 9 months
- Certificate issuing authority: Mahan Business School
- Total course hours: 124 hours
Introduction and Syllabus of the Professional CEO Course
The instructors delivering the Professional CEO Course are only some of the professors participating in the program.
Introduction to the Modules of the CEO Course
CEO Course Modules
Module Title: Human Resource Management
Main Objective: Practical Knowledge
Specific Objective: By the end of this course, participants should be able to fully focus on the strategic importance of the human resources domain, distinguish it from other organizational functions, and commit seriously to implementing fundamental changes in the HR function of their organization.
Behavioral Objectives:
- Participants should be able to identify and explain the processes of recruitment, retention, and development of human resources along with their sub-processes.
- Participants should be able to identify and explain perceptual HR indicators such as satisfaction, engagement, and commitment.
- Participants should be able to identify and explain the concept of competency and its dimensions.
- Participants are expected to develop a comprehensive awareness of the shared responsibility of HR management across the organization.
Course Syllabus:
- Introduction to Human Resource Management
- Familiarization with Human Resource Planning and Recruitment Processes
- Familiarization with Human Resource Retention Processes
- Familiarization with Human Resource Development Processes
- Competency-Based Human Resource Management
Course Duration: 16 hours
Module Title: Marketing
Main Goal: Practical Knowledge
Specific Objective: Learners should be capable of analyzing the marketing process and evaluating its effectiveness.
Behavioral Objectives:
- Learners must be able to identify components of the marketing process (targeting, market analysis, market segmentation, marketing mix).
- Learners should be able to identify new customer needs and market growth opportunities with a forward-looking approach.
- Learners must be capable of understanding and analyzing the philosophy of holistic marketing.
Course Syllabus:
- The role of the marketing process in the organization
- Market analysis and customer behavior
- Understanding marketing strategies
Course Duration: 12 hours
Module Title: Leadership Styles
Main Goal: Leadership / Ethics and Social Responsibility
Specific Objective: Learners should, alongside self-awareness of their behaviors, identify their leadership style and understand its impact on themselves, their teams, and their organization.
Behavioral Objectives:
- By the end of the course, learners should know the key differences between management and leadership and be able to understand whether a CEO acts as a leader based on their behaviors.
- Learners should regularly evaluate their behaviors based on feedback from employees and teams, striving for maximum adaptability.
- Learners should be able to identify the leadership styles of their senior managers and, considering the structure of the teams under those managers, provide necessary feedback as a coach.
Course Syllabus:
- Introduction to leadership and its importance in modern organizations
- Leadership styles (introduction, analysis of strengths and weaknesses, practical examples)
- Ethical principles and leadership values
- Leadership strategies for solving organizational challenges
Course Duration: 8 hours
Module Title: Sales Leadership
Main Goal: Practical Knowledge
Specific Objective: Learners will be able to assist the Sales and Marketing Manager in policymaking and sales strategies, lead and control the sales team, understand, evaluate, and analyze managers’ reports and outputs, supervise execution, and ultimately coordinate the sales department with other organizational units.
Behavioral Objectives:
- Learners must be able to analyze and lead the sales strategies designed and implemented by the Sales Manager and evaluate their impact on the sales organization's performance.
- Learners should acquire the skills to supervise sales organizational managers, coordinate team members to achieve sales goals, and lead team performance.
- Learners must be capable of using management tools to improve sales processes and optimize the sales unit’s performance and assess their impact on increasing the sales team’s productivity and efficiency.
Course Syllabus:
- Developing sales strategies, managing the sales team, and customer relations
- Sales performance evaluation and continuous improvement
Course Duration: 12 hours
Module Title: Economics
Main Goal: Practical Knowledge
Specific Objective: Learners should be able to analyze external (macro) and internal economic factors affecting business decisions and evaluate their impact on organizational performance.
Behavioral Objectives:
- Learners should be able to analyze macroeconomic trends and identify and analyze the impact of key macroeconomic variables on business decision-making.
- Learners should have the ability to make decisions related to designing pricing and non-pricing strategies aligned with the market structure of the business.
- Learners should be able to optimize investment-related decisions based on their understanding of the overall macroeconomic environment.
Course Syllabus:
- Microeconomics (Managerial Economics) and Macroeconomics
- Designing core investment strategies
- Within the framework of investment environment analysis
Course Duration: 12 hours
Module Title: Sales Leadership
Main Goal: Practical Knowledge
Specific Objective: Learners will be able, alongside collaborating with sales and marketing managers in sales policies and strategies, to lead and control the sales team; they will have the ability to understand, evaluate, analyze outputs and reports from managers, supervise execution, and ultimately coordinate the sales department with other parts of the organization.
Behavioral Objectives:
- Learners should have the ability to analyze and lead sales strategies designed and implemented by the sales manager and be able to evaluate the impact of these strategies on the organization's sales performance.
- Learners should acquire the necessary skills to supervise sales organizational managers so that they can coordinate team members to achieve sales goals and lead team performance.
- Learners should be able to use management tools to improve sales processes and optimize the performance of the sales unit and evaluate their impact on increasing productivity and efficiency of the sales team.
Course Syllabus:
- Developing sales strategies, managing the sales team, and customer relationship management
- Sales performance evaluation and continuous improvement
Course Duration: 12 hours
Mentoring: Inner Journey
Mentoring Duration: 4 hours
Module Title: Finance
Main Goal: Practical Knowledge
Specific Objective: Understanding the process of continuous review and analysis of financial statements and financial data analysis to evaluate company performance. Learners should be able to analyze business financial information and replace the concept of increasing revenue, reducing costs, and managing accounting profits with the concept of wealth creation (optimizing the conflicting structure of the speed of wealth building and speed of wealth burning in the business).
Behavioral Objectives:
- Distinguishing financial decisions from accounting decisions: Learners should be able to recognize different parts of accounting and finance and improve the referral system to consultants and specialists in finance and accounting.
- Explaining the main components of financial statements (balance sheet, income statement, cash flow statement): Learners should be able to identify key components of these statements and explain their impact on financial and strategic decisions of the organization and financial indicators.
- Interpreting and evaluating the effects of financial decisions on business wealth: Learners should be able to identify the speed of money burning (cost of money) in their business as well as the speed of money creation in each decision and choose changes and decisions where the speed of money creation exceeds the speed of money burning in their business (resulting in wealth increase).
Course Syllabus:
- Introduction to Strategic Financial Decisions
- Advanced Financial Statement Analysis
- Financing Strategies
Course Duration: 12 hours
Module Title: Finance
Main Objective: Practical Knowledge
Specific Objective: To understand the ongoing process of reviewing and analyzing financial statements and financial data to evaluate company performance. Learners should be able to analyze business financial information and replace the traditional concepts of increasing revenue, reducing costs, and managing accounting profit with the concept of wealth creation (optimizing the balance between the speed of wealth creation and the speed of wealth depletion in the business).
Behavioral Objectives:
- Distinguish between financial decisions and accounting decisions: Learners should be able to recognize different parts of accounting and finance and also improve the referral system to consultants and specialists in the financial and accounting domains.
- Explain the main components of financial statements (balance sheet, income statement, cash flow statement): Learners should be able to identify key elements of these statements and explain their impact on financial and strategic organizational decisions and financial indicators.
- Interpret and evaluate the impact of financial decisions on business wealth: Learners should be able to identify the rate of money burn (cost of money) in their business and also calculate the speed of money creation in each decision, choosing changes and decisions where the speed of money creation exceeds the speed of money burn in their business (leading to increased wealth).
Course Syllabus:
- Introduction to Strategic Financial Decisions
- Advanced Financial Statement Analysis
- Financing Strategies
Course Duration: 12 hours
Financial and Tax Mentoring
Mentoring Hours: 4 hours
Module Title: Strategic Management
Main Objective: Practical Knowledge
Specific Objective: Learners should be able to identify and analyze strategic challenges in organizations and propose effective solutions and actionable strategies.
Behavioral Objectives:
- Learners should be able to identify and analyze various strategic challenges within an organization to understand the root causes of problems.
- Learners should demonstrate the ability to develop and propose strategies to solve identified issues in organizations.
- Learners should be able to evaluate the impact of their proposed strategies on organizational performance and use appropriate tools for this evaluation.
Course Syllabus:
- Identification and analysis of strategic challenges
- Strategy development
- Strategy implementation and large-scale change management
Course Duration: 12 hours
Module Title: Legal Issues in Business
Main Objective: Practical Knowledge
Specific Objective: Learners will gain the ability to identify and manage business legal issues, analyze contracts, and evaluate labor law disputes in order to effectively participate in decision-making related to legal matters and prevent potential legal risks.
Behavioral Objectives:
- Learners should be able to identify their legal knowledge gaps and analyze their managerial role in resolving legal issues to act appropriately and effectively when facing such matters.
- Learners should be capable of analyzing commercial contracts and identifying potential legal risks in these contracts, making decisions based on key contract law concepts.
- Learners should have the ability to identify the most common labor law disputes in Iran and related risks, and professionally manage labor relations and associated disputes.
Course Syllabus:
- Introduction to business law and analyzing managerial roles in legal matters
- Familiarity with labor law and related disputes
- Analysis and management of commercial contracts
- Analysis of legal issues and development of practical solutions
Course Duration: 12 hours
Module Title: Business Model and Plan
Main Objective: Innovation and Problem-Solving Ability
Specific Objective: Learners should be able to design and analyze business models and transform these models into a comprehensive business plan.
Behavioral Objectives:
- Learners should be able to recreate and design their business models and present them in the form of a business model canvas.
- Learners should have the ability to design their business plan and acquire sufficient knowledge about the design of its various sections.
- Learners should learn the process of converting a business model into a business plan and design a simple prototype of a business plan as an output document.
Course Syllabus:
- Familiarity with concepts and types of business models
Familiarity with the concepts and process of business planning (business plan)
Course Duration: 12 hours
Human Resources Mentoring
Mentoring Duration: 4 hours
Minimum Requirements for Enrollment in the Professional CEO Course
- Holding a Bachelor’s degree
- At least 5 years of experience as a CEO
- Acceptance in the course entrance interview
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Instructors of the Professional CEO Course
Introduction to the Mahan CEO Course
Before introducing the CEO course at Mahan, it’s important to understand that a CEO is the highest executive position in a company. Generally, the key responsibilities of a professional CEO include making major organizational decisions, managing the overall operations and resources of a company, and serving as the main link between the board of directors and company operations. In many cases, a professional CEO also acts as the public face of the organization.
In most foreign companies, the CEO is selected by the board of directors and shareholders. They report to the chairman and board members who are selected by the shareholders. However, in Iran, the CEO is usually the business owner.
The role of a CEO varies from company to company depending on its size, culture, and structure. In large companies, CEOs are mostly involved in decisions that guide the overall growth of the company. For instance, professional CEOs might focus on strategy, organization, and workplace culture. In short, they may oversee how capital is allocated or how teams are formed for success. In smaller companies, a professional CEO is more hands-on and involved in daily operations.
The CEO course is designed to equip current and aspiring CEOs with comprehensive knowledge and skills needed for effective organizational leadership. This course covers a wide range of critical high-level management topics. It also helps CEOs lead with greater confidence and develop successful strategies. For example, the goal of Mahan Business School’s CEO program is to cultivate leadership qualities like vision, integrity, and influence, and to provide the tools required for effective CEO roles. The course curriculum includes HR management, marketing, leadership styles, economics, sales leadership, finance, strategic management, legal issues in business, and business modeling and planning. Additionally, the course covers fostering a positive organizational culture, managing organizational change, and enhancing communication skills to clearly express vision and engage stakeholders. The Mahan CEO course is specifically designed for CEOs, board members, entrepreneurs, business founders, and those aspiring to leadership and executive roles; therefore, both the participants and content are at an advanced level. The course includes 124 hours of instruction and is conducted part-time.
The course’s motto, “Being a CEO is not just a title, but a professional expertise,” reflects the approach of standardizing organizational processes, and the content is taught using a practical, skill-based educational methodology aligned with Bloom’s Taxonomy.
The CEO Course at Mahan
The CEO development program focuses on building strategic and operational skills for senior executives. It includes training in strategic management, organizational alignment, and HR processes, aiming to enhance critical thinking, problem-solving, communication, and leadership skills to enable managers to lead their organizations effectively.
In this course, executives gain exposure to advanced managerial and leadership concepts and strengthen the skills essential for successful leadership. It offers an opportunity for knowledge exchange and experience-sharing among CEOs, and provides a professional networking space to build meaningful connections. The professional CEO course is designed to enable participants to apply their learning directly to their work environment, contributing to the overall performance improvement of their organizations.
Online / In-Person Professional CEO Course
The online and in-person professional CEO course aims to develop CEOs and transform participants’ perspectives, equipping CEOs, board members, and business owners with the skills, knowledge, and mindset required for effective leadership at the highest level. In the Mahan professional CEO course, you will gain insights into various aspects of business strategy, management, and decision-making. The motto of the online and in-person professional CEO course, “Being a CEO is not just a title, but a professional expertise,” is centered on standardizing organizational processes, and the course is taught using a practical, skill-based methodology aligned with Bloom’s Taxonomy. Note that the duration of the in-person course is 6 to 7 months, while the online version lasts 8 to 9 months.