NBM Holding (Group of 9 variant industries) September 2023 – Present
CMTO (Chief Marketing and Trade Officer) – Tehran
Change Management: The organization’s overall change management into a new structure and working method Sales
Management; Overseeing and directing sales strategy and executing the operations for around +35 million-euro annual sales targets
Marketing: Designing and implementing a marketing plan to maintain the current market share and enhance brand awareness to +70%
Business Development; responsible for driving business growth within a company to enhance overall performance
Team Leadership; Managing and developing a team of 25 C-level professionals (function managers) to meet the designated business and people objectives Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products
DIAN GOSTAR PARSIAN (V1 Chain Stores) February 2023 – September 2023 Sales Director – Tehran
Sales Management; Overseeing all aspects of sales operationsfor around +3.5 million-euro monthly sales targets
Business Development; responsible for driving business growth within a company to enhance the overall performance
Team Leadership; managing and develop a team of 1000 sales forces from different layers (sales persons, supervisors, area managers and sales manager)
MAHAN BUSINESS SCHOOL August 2022 – Present Lecturer – Tehran
Teaching multiple fields; e.g., sales management, team leadership organization and planning, objective handling, project management, etc
AVAKATAN HOLDING (Jeans West) September 2022 – January 2023 Regional Sales Operation Manager – Tehran
Sales Management; managing a 1.2-million-euro monthly sales target – the performance increased by 7% through teaching new ideas and technics to the sales team, creating a positive mindset and team spirit
Performance Management: branches performance optimized (+3% average sales per square, +10% drop size, +11% average invoice value)
Market Research; monitoring competitor’s actions constantly and the business strategies were devised accordingly to increase the market share
Team Leadership; +20 salespersons were recruited and trained in different layers to enhance overall performance June 2018 – June 2022 Country Fleet Manager – Tehran
Asset Management; managing the biggest fleet in Iran (+1000 vehicles) with +15 million euros worth in terms of governance, maintenance, renewal, etc
Fiscal management; managing one million Euro annual OPEX with more than 95% accuracy in terms of forecasting, controlling, and expenditures
Safety Management; promoting & optimizing the organization’s driving culture by holding more than +180,000 man/hours of driving training. It results in decreasing the high-risk violation by 20% and 22% in total accidents Developing key business objectives through the renewal of +150 vehicles (both procuring new vehicles and selling out the old types)
Performance Management; optimization of the distribution channel by adding more than 150,000 sales points and optimizing the route-to-market model Resourceful in planning, procurement & manage complex and dynamic
transportation Management of the distribution channel for more than 150,000 sales points via optimizing the route to market model and effective execution mechanism
BRITISH AMERICAN TOBACCO October 2014 – June 2018 Area Sales Manager – West & South of Iran & Tehran
Sales Operation Management; the SKU availability increased (16% in the west 2% in the south, and 7% In Tehran) by establishing a correct relationship with key accounts, and expanding the customer base by adding +3,000 new POSs
Brands Visibility Management; improved by 12% in the west, 12% in the south and 6% In Tehran, through the launch of +15 new products and optimal execution of TM&D activities with a +90% success rate
Operation Optimization; the sales team performance was optimized by redesigning sales reps’ territories and allocating sales goals and sales targets
Market Research; competitors’ actions were monitored constantly and the strategies were devised accordingly to increase the market share
Team Leadership; More than 100 sales team members were recruited and trained to develop strong negotiation skills
HONARVARAN Co SEPTEMBER 2013 – SEPTEMBER 2014 Operations Manager – Tehran
Management of Operations: managing the manufacturing firm with more than 400 monthly units of production in the field of furniture
Operation Optimization; the efficiency Improved by 30% through the optimization of the processes and enhancing shop floor skills
Procurement and Supply; all the required materials, tools, and services have been ordered and supplied with more than 99% accuracy in terms of forecasting to avoid any lag and bug in the operation and production lines
ISLAMIC AZAD UNIVERSITY January 2009 – October 2014 Adjunct Lecturer – Tehran
Teaching University Students; Working with IAU as a part-time professor on different topics: e.g., Statistics, English language, management, and Instrumentation
GANDO Co FEBRUARY 2007 – SEPTEMBER 2013 Founder & CEO
Founder and owner of a manufacturing firm and showroom The company has been built up completely
Oktan Gaz Co January 2000 – FEBRUARY 2007
Executive Project Assistant
Project design & execution, quality control
recruiting people, material handling, and logistics
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